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For decades, futurists, science fiction authors, and movie makers have been predicting the potential of Artificial Intelligence (AI) and the changes that will arise with its advent. From the intelligent parking sensors for perfect parking to the personal assistants in smartphones, Artificial Intelligence is the best example of how something new could change every aspect of our lives. And education, being the most innovative sector, serves as the best platform to utilize innovation at its best.

Artificial Intelligence in education can streamline everything from admissions and grading to students to access to vital resources. While we may not see the self-aware humanoid robots as teachers in the classrooms within the next decade, there are many projects scientists are already working on to help students and teachers get more out of their experience in the educational sector.

What is the need for Artificial Intelligence in education?

While we’re living in a highly advanced age, yet till date, traditional methods are practiced in the educational institutes. On the other hands, kids are more attracted towards the laptops, smartphones, and tablets. They are not anymore engaged in traditional games or toys. So, a change in the paradigm of education is essential to make kids more engaged towards their educational needs and to help them keep up with the changing requirements and lifestyle.
With the introduction of AI in the educational sector, learning can be individually customized for a student, based on his (or her) individual needs and pace. This way, students receive individual care which is a missing part in the traditional educational processes.
Let’s explore a few ways AI can contribute to educational experience of the future.

Intelligent Tutoring Systems

These days more people are opting the ethnology to grab information with platforms like YouTube and mobile apps designed specifically for the educational purposes. Of course, no machine can replace the human tutors, the future of intelligent tutors is quite bright. In 1970, Educational Psychologist Benjamin Bloom revealed ‘Mystery Leaning’ that was capable of organizing around a student’s progress and enrichment activities, combined with timely targeted feedback. The future could see a better version of ‘Mystery Learning’ that can allow students to learn through the tutors that only exist in zeros and ones.

In fact, there are already a few intelligent tutoring programs available that are helping the students with basic writing, mathematics, and other subjects. With the involvement of AI in learning systems, students can easily adopt the productive behaviors such as self-regulation and explanation.

One of the most renowned intelligent tutoring systems is “Third Space Learning.” This is an online math tutoring platform that was started five years ago with an aim to find positive teaching and learning patterns. The platform focuses on providing real-time feedback to help online tutors become better at teaching. The system detects reactions of the students and sends warnings to the teachers to prevent problems further down the road.

Automating Administrative Responsibilities

One of the most impactful things Artificial Intelligence can do for the educational space is to automate administrative process. The basic things like grading, homework allocation, evaluating essay, etc. require valuable time that may be used in imparting knowledge during the classroom lectures and for other important tasks like one-on-one sessions with students and focus on their lesson planning.

Soon, machines will be able to assist humans for grading and eventually replace human for written response work as well. The available essay-grading software are still not capable enough to perform as per the expectations, yet it can improve over the coming years. With more time, teachers can focus more on in-class activities than handling grading which means more emphasize is given towards implementing the better opportunities and strategies to strengthen the educational sector and the way education is imparted.

Unending Source of Information

We’re already at the phase where knowledge is quite endless. There are countless people around the world, learning through YouTube lessons on any given topic. Mobile apps and websites with good quality content are also available for students’ perusal. However, AI algorithm can be a support to those who don’t want to visit each website to learn something new.

The AI bot, instead of displaying countless search result pages, can make available the data that students need instantly. Additionally, AI offers an opportunity to highlight the key areas where students are suffering so teachers know their weak points and can offer the required attention on a particular subject or the area of a subject.

Classrooms Outside The Classes

Until now, students rely on their teachers and parents for the information the needed. The lack of required tutoring and additional educational support could lead to reducing performance in in case additional educational support couldn’t be guaranteed. With the capability to allow students to grab desired information and knowledge, intelligent tutoring is becoming more advance with the Introduction of AI technology.
Already there are tools and software available that use data to provide feedback and work with students directly. However, they’re still growing and soon will be more advanced and capable of providing specific details.

Online classrooms are another sources of information, growing popularity at the global level. According to a survey by Online Learning Consortium, over 28% of students surveyed reported taking at least one online class. With the introduction of Artificial Intelligence, learning are no longer limited to the traditional classrooms as you have access to the education virtually anywhere and anytime.


Following the increasing popularity and the support AI offers to the tutors as well as the students, its contribution to the education system is remarkable. In the years to come, the AI will change the way we look at the educational institutes today. They’ll be more advance, technically blessed and make learning even easier and better for the students across the world. We see that the growth of AI is expected to be over 47.5% by 2021, so there’s no reason to have a doubt on its potential in the education industry.

Given the inevitability of AI’s success, it seems a good idea for small businesses to jump on the AI bandwagon to compete harder in their industry. In this article, we’re going to lay out a framework for how small enterprises should prioritize using the AI in years to come for assured success.

Introduction of AI to the world
During the Cold War, a small English-to-Russian translation tool was developed by the global leading computer giant – IBM. The two scientists of IBM, Claude Shannon and Nathan Rochester, introduced the AI to the world during a conference in 1956. The translation tool was launched through the first scientific computer – IBM 701 Electronic Data Processing Machine. After the first successful launch, the company went to develop many other cognitive computing systems. A question-answering system was launched that learnt with every interaction., which proved to be the first building block of many AI programs we see in the modern world.

How Small Businesses Can Benefit From AI Technology

Intelligent Automation

For the small businesses, speed is the most important element for growth and with the AI’s intelligent automation technologies like data analytics, it’s easier for the businesses to make decisions faster and quicker using the timely insights. With the implementation of AI, small businesses get better opportunities to cope with the data deluge flooding organizations. Additionally, AI proves to be the power to mine data for valuable insights for better outcomes.

At the global level, many small and medium-scale businesses have already started to recognise the significant benefits of AI’s intelligent automation technology to take charge over the competition. And automation isn’t just helpful in offering businesses with instant data, but also allowing them to fuel their marketing campaigns as well. Global marketing automation is expected to reach $5.5 billion by 2019.

Intelligence Analysis

Instead of using the same traditional methods of analytical techniques, small businesses enjoy great benefits the AI can offer. With the introduction of AI, businesses are able to analyse large volumes o real-time data to ensure better decisions that are based on the real-time data and live insights. AI’s intelligent analysis technology helps small and medium-scale businesses to become far more reactive and agile.
Being able to identify the issues that may lead to failure to business operations will inform the best possible response, resulting in long-term growth.

Intelligent Assistance to Sales Teams

Most businesses these days use inside sales teams to close more deals and generate revenue. So, since the in-house sales teams are the most important part for the business success, why not to arm the team with the power of AI to coach them to sell better? There’s a wide range of tools available for the sales teams like Gong, Chorus, and Jog that automatically record and transcribe the calls your sales reps have.
Using the data, it’s possible for companies to identify the strategies employed by the best-performing sales professionals and compare them with others to identify the loopholes. These tools utilize machine learning technology to analyze a variety of variables like ratio of time spent talking and the word choice during the call. Using the team’s performance is made easier with these tools that help analyze performance and coach salespeople communicate more effectively for mutual growth.

Improve Employee Engagement & Development

According to the statistics, nearly 70% percent of employees are found to be not engaged at work. And since your employees are your biggest assets, it’s important to make them engage and a part of the overall business growth. Of course, it can be a bit tough for the small businesses due to the lack of time to spend monitoring their activities and keep them engage at work, AI-powered tools like Rocketbot and Tangowork offer employees internal chatbots solutions that offers employees access to HR information 24/7.

In fact, sometimes using a chatbot can be even more effective for the employees than communicating with a human HR team. Shy team members feel free to share their concerns and feedback in instance where they might not have otherwise. The queries can be routed to the appropriate person on your team if the chatbot isn’t able to answer an employee question or issue.

Better Employee Training
Offering training to your team may be the biggest most important decision for your business. However, with minimal team and unavailability of time to spend on training, utilizing the AI-based training tools allow improving sales without hiring additional team for a specific purpose. For example, using AI for businesses also allows the businesses to be sure if the right data is being collected or not. AI technology can help determine whether employees are watching the full video tutorials for training along with knowing if the video is played continuously or watched during multiple parts.


Utilizing the AI is, so far, the smartest decision any small or medium-scale business can take to ensure growth in the competitive market. Whether it’s to automate communication between the users and the sales team or analyzing data of your best-selling products or best-performing professional, AI makes it all possible with ease.

And the involvement of AI among small businesses is going to be more frequent for its ability to offering organizations the opportunity to work more effectively and more productively. The worst decision any business may take is failing to embrace the potential of AI and benefits it can provide in the pursuit of better results.

While you’re sitting at your desk, day dreaming of a different life, what is it that you picture? Do you see yourself working in the same old job everyday, catering to someone else? Or do you picture yourself as a boss, taking charge and leading your own company? Many of us spend our lives just thinking about all of the amazing possibilities that could happen to us, but not a lot of people actually attempt to turn those dreams in to a reality.

Why Live As An Employee?

Living life only as an employee means never allowing yourself the chance to reach your full potential, and ensures your dreams stay nothing but dreams. The more a person just accepts reality, the more likely it is that their life will never change. If you can allow yourself to dream big, then you’re already taking the first step needed to be a successful entrepreneur.

Evaluate Yourself

Have you ever asked yourself if you have what it takes to be an entrepreneur and start working for yourself instead of for someone else? Have you spent time dreaming up what your business would look like? How you would run it? How much money you could make if you were the one in charge? Why not stop simply thinking about it day after day and take the first step to making those dreams come true.

Dream Big

By dreaming big you give yourself the starting tools you need to make the move from employee to entrepreneur. Let your dreams be the motivation that pushes you towards making a change, and let those dreams push you past whatever worries are currently preventing you from taking a step forward. Those dreams are your blueprints for your future, and the bigger you dream the bigger your future can be. Refuse to put limits on what could happen, because being an entrepreneur means your new life will be limitless. Turn your big dreams into goals, and then start designing the plan that will help you achieve those goals.

What makes an entrepreneur great is their creativity, and all creativity begins with a dream. If you want to be successful and build a career outside of the boring constraints of simply being an employee, then you need to make sure you let your creative juices flow; continue to dream big and see where those dreams take you.

Dreaming big is an essential skill you can develop on your own, but honing those skills and putting them to use takes work. If you’re ready to make the change from dreamer to entrepreneur, then my workshop can help you learn how to do so. You no longer have to settle for just being another employee dreaming your life away, and instead you could run that business you’ve always wanted. Put your focus to work and challenge yourself in new ways. My workshop is designed to change your life, all you need to do is believe in your dreams and allow me to help you make them come true.

It is so easy to find your professional life has become stale and routine, with no movement towards anything different. You go to your same job, do the same repetitive tasks, go home to sleep, and return the next day to do it all again. But what keeps up stuck in a cycle that we don’t enjoy? Why do we continue for years in a career we have no passion for?

One of the biggest roadblocks people face in life is their fear of change, and that translates to all aspects of a person’s life. You may find yourself stuck in a relationship, or stuck living in a city, or most importantly stuck in a job that you hate. Everyone knows that there are better ways of doing things, that there are other options out there that you may love, so why does fear prevent us from making the changes towards a better life?

How Fear Affects Your Planning?

In our professional lives, fear has a significant impact on why we choose to stay as an employee when what we really want is to become an entrepreneur. You may have a million reasons for why you can’t make the change, but all of those reasons are based on fear, specifically fear of the unknown. Have you ever thought about changing careers, and then followed those thoughts with questions like:

What if my business is not a success?
What if I don’t make enough money?
What if I am not smart enough to run an entire business?
What if I fail?

If you have these thoughts, then that is your fear preventing you from taking a chance and moving yourself towards a better life. With any risk there is always the potential for things not to go as planned, but without taking a risk there is no chance of ever reaping the rewards that come with following your passions. When you continue to stay in a career that you have no passion for, you’re ensuring that you never have success as an entrepreneur.

In order to change your life, you need to change the way you approach fear. Instead of letting fear prevent you, use that fear to motivate you to work hard and dedicate yourself to whatever it is you’re pursuing. You may not know what lies ahead, but fearing it does you no good. Think of the unknown as an adventure, and push yourself forward in to discovering what lays ahead. Making the move from employee to entrepreneur means taking risks and striving to get yourself out of your comfort zone. Fear can be used as a guide, directing you towards changes that are unique and life-changing.

But you don’t have to face all of your fears alone. I have designed a workshop that is aimed at helping people just like you to overcome their professional fears, and teaches you how to push past those fears in order to create a better life. Take that first step today, and open up a world of possibilities that aren’t hindered by fear.

More often than not, we tend to look at the educational sector as being different from other ones. This is so because we think that while the aim of other business sectors is to make and maximize profit, the aim of an educational institution is just to impact knowledge into its students, so as to make them useful even to the society at large.

Well, this is quite true. But like any other institution, education is a business. And just like any other business, profit can be made from it too. But before profit can be made, there has to be investment in the form of capital. This capital also, needs to be properly planned, managed and accounted for so that profit can be maximized (Leticia, 2016).

It is also interesting to note that education is not only about schools. It renders a whole lot of products and services that investors can tap into. As a result of this, the education business offers a level playing field for investors of different shapes and sizes to explore.
The steps in business education can be summarised in four steps using the following diagram:
The schematics above represent all the steps involved in investing in the education business.

Here are the reasons to invest in the education business:

It Is Highly Lucrative

From the 1990s up until now, the education sector has evolved. There has been a constant increase in demand for learning around the world. This has made educational institutions to raise the standards. To meet these standards, investors saw the need to invest massively in education to the requirements for toddler through to adult education. I can assure you that these investors were not disappointed. They made a whole lot of profit that in the United States alone, statistics have revealed that the educational “market” is only second to the health care sector in GDP (Jeffrey et al, 2000).

As the demand for quality education increases, so also its supply. People will be willing to pay for educational services as far as they get the value for their money. This is to the advantage of the investor. You will always make a huge profit as far as you keep delivering on quality.
As compared to other business sectors, the educational business will not wind or fold up. This is because people now appreciate the fact that while education can be expensive, ignorance is more expensive.

Throughout the world, more than $9.86 billion has been invested in the educational sector since 2006. In fact, in 2015 alone, about $3.6 billion was invested. – Unesco

The figure below shows the investments made by prominent companies between December 2015 and February 2016.

It Is a Noble Venture

Another reason to invest in the educational business is that it is a respectable one. You actually get the opportunity to invest and secure the futures of people. These people, and the society at large will forever be grateful to the investors and institutions for impacting in their lives (Yeshwant, 2018).

The education business helps to boost the reputation of its investors. This is why a lot of organisations and companies still choose to invest in education although they are doing well on their own and have made a name for themselves. They realise that investing in education is a just cause, and also use this medium to increase their popularity. In other words, they use it as a means to advertise, publicize and reach out to the community, society and the world at large. With this, they gain a lot of recognition, reputation and respect.

If the data given by an Indian company is anything to go by, we can see that $1 dollar invested on a child can have a whopping $53 return on interest to his or her employer when the person starts to work. Economically, this figure represents an opportunity cost of about $100 billion to the annual economic output of the country and about 5% of their Gross Domestic Product (GDP).

By now, we must have observed that most multinational organisations invest so much in health care than in education. This trend is however changing. In the Equatorial Guinea, Hess Corporation and the government established a program to improve the education of the country. Since 2006, this program has helped to certify over 1000 primary schools and helped to renovate more than 54 schools that serve over 3200 students.
When you invest in education, the economic growth in third-world or low-income nations could rise by about 2% yearly. Investing in education also helps to curb unemployment and increase the salary or wages of a worker. If you add another school year, the salary of a teacher can rise up to 10 to 20%. – Unicef

Suffice to say that education is one of the few businesses that offers both profit and respect. If it offers any form of consolation, just imagine the smiles you will put on the faces both individually and collectively. This is why most top companies choose to invest in education. It gives a sense of fulfilment.

Long-Term Investment Return

Apart from making profit from education, the returns on investment is quite sustainable. The good thing is that the population of the world is increasing and growing. The educational sector is also thriving to meet the demands of this ever growing population. Technology is rapidly advancing, and the use of technology in education is now a trend. Students need where they can go to acquire the best form of education that will make them compete in the world. As an investor, this is an eye opener because the more you adapt to the way people expect education to be, the more they come back for your services. This is very good for business as it will make sure that you get a return on whatever investment you make even in the long run (Jack & Jimmy, 2015).

Bear in mind that the Return on Investment (ROI) is a performance indicator to measure the efficiency, competence or viability of an investment. I can assure you that the business sector has not been found wanting in any way. Possibility of getting returns is very high. If it wasn’t, individuals, companies and organisations will not be investing in it. In a nutshell, no matter how expensive the education you are offering is, people will, and always continue to pay for the services – education is that important! With this, you are sure to always have a return even in the long run.

Since we have taken a look at the benefits of investing in education business, this is what ZD and Associates are committed to doing. Let us help you plan, organise, strategize and identify opportunities in the educational sector to venture in.

We have been in this business for a while now and none of our customers have ever complained about our services. In fact, we have had a high return rate from our customers because of the quality of our services. Just give us a chance and you will not be disappointed.

Accreditation first of all, is the initial and continuous approval, recognition or endorsement of an institution by both internal and external bodies who are charged with this responsibility. Before a school or institution can be fully accredited, they must have met certain standards that are put in place by these organisations or agencies charged with upholding them.


Accreditation helps to protect the interest of the accrediting agency, the institution, the students, parents, teachers, and the community at large by making sure that the courses or programs offered in these institutions or schools meet the standards that are obtainable.


Listed below are the importance for schools to be accredited:
Accreditation helps to check if a school meets certain standards of quality expected of it.
It helps students know the right schools to attend.
It helps employers ascertain the credibility of an applicant based on the institution he or she attended.
For students who wish to continue their education, attending an accredited school boosts their chances.
It makes the institution or school want to continuously improve their academic and non-academic standards.
It helps the government to know the students and students to assist since they will need to be accredited to even apply on the first place.
It helps so safeguard the school from both internal and external pressure.
Accreditation helps to involve every member in an institution – students, staff (academic and non-academic) and management in its planning and evaluations. – ACICS
The importance of accreditation to schools can never be over-emphasized. In the long run, it also helps to advertise and promote the school’s identity. Thereby, it will keep the school in business since students will always want to enrol and other organisations will want to identify with it. – 50 States

It might interest you to know that we can also help to facilitate the accreditation of your learning institution. We are not an accrediting agency, yes, but we know the importance of abiding by the ISO 29990:2010 requirements. The ISO 29990:2010 covers the requirements and standards of learning services for non-formal education and training. The object is to ensure the delivery of quality practise and performance for Learning Service Providers (LSPs), with the focus being on the student and a thorough look on the process for which results are obtained.

Through these standards, it will be easy to have very high admission rates and with this, the education business will thrive.

Apart from helping to meet the requirements of the ISO 29990:2010, we make sure that you meet the standards of the Council for Higher Education Accreditation. This council helps institutions to regulate themselves in accordance with certain standards expected of learning institutions.

Putting all of these in view, ZD and associates will like to help put your institution on the right track by following due accredited processes. We really look forward to partnering with you to achieve this great success.

With millions of schools and colleges serving around the world, the most common thing among the most successful ones is a strategic business plan that has everything related to the finance management, business expansion and a lot more. A strategic plan isn’t just effective for the businesses and non-profit organizations, but also serves the same purpose for educational institutions. After all, a school having a mission to succeed in the best educational interest of their students must have a plan to get there.

What is Strategic Planning?

Strategic planning is the blueprint of your business future, growth strategies as you don’t want to walk over to an empty land and start building the roof without the walls to build a house. Starting an educational business without a strategic plan is just as foolish. With a proper strategic plan, you are able to define what your institution intends to achieve when it comes to the students’ success objectives and your business goals. It must be a combination of communication and good planning to ensure that all the stake holders such as principals, teachers, parents, and administrators are all striving for the same goals.

A good way to reach on the top of your industry is to have a well-planned and strategic business plan. Here are a few reasons to have one for your educational business:

To Map the Future

A business plan is not just focused on securing the funding at the initial stage, but is equally helpful to manage your business more effectively. It is a process of committing your thoughts to paper so others can understand your future plans better and provide their inputs that need to be taken to improve your educational business.

When preparing a business plan for your educational institute, it is mandatory to understand that it includes detailed alternative future scenarios and set specific objectives along with the resources required to achieve the common goal – business growth. With a better business plan, with a better understanding of your target market, you will be well placed to ensure your long-term success.

Defines Shared Vision

A proper strategic planning enables the educational institution’s stakeholders, principles, teachers, etc. to work towards a common vision, mission and values. The most common reason behind employees being unable to support the growth of a business is lack of understanding of the mission and don’t understand how their work helps the organization. A strategic business plan is designed in a way that it articulates and executes the business mission in a way that everyone is informed about the goals and how their actions contributes for the same.

Everyone Work Towards a Common Goal

A well prepared educational business plan is essential if you’re thinking of starting an educational institution, but it’s also an important tool for established businesses. Not just this ensures a strategic planning to ensure the cash flow, but also ensures everyone is working towards the common goal of success. A strategic business plan holds all staff accountable for their actions and informs them about their results for their actions as well to encourage collaboration. Following this, it’s mandatory for every business to revise its business plan to set new goals.

Increases Engagement & Communication
For the big brands, lack of communication among the staff and stakeholders can be the root cause for failure. The presence of a well-crafted business plan ensures communication among all the concerned persons as communication is critical so that everyone understands their roles and responsibilities in order to effectively coordinate towards the growth of the school. Additionally, a strategic business plan helps your business to fundraising as well. An educational institution with better business plan and clear vision is more likely to be adored by the donors.

Helps Measure Success

For a business, it is important to understand the meaning of success in order to achieve that. And a business plan allows the stakeholders and all the concerned persons to monitor the progress of educational institute towards key outcomes and evaluate where they’ve gone wrong. A perfect business plan includes everything such as the key roles of the team, mission, and the goal of success, allowing the management to measure success rate easily. It is a roadmap for achieving the specific goals that are well mentioned at the beginning of creating a business plan.

Helps Avoid Big Mistakes

When operating a business, you are likely to make a few mistakes that may prove to be deadly for the survival of your organization. As a business owner, you don’t want to realize at the end that you were doomed to fail from the beginning. And a business plan is the best way possible to avoid making mistakes in the future for the assured growth. It ensures that you are sprinting down the right path right from the start. Apart from it, a business plan also offers a detailed alternative future scenarios and set objectives along with the resources required.

Establish Benchmarks

For an educational institute, business plan serves as a valuable alternative that also serves as a successful benchmarking tool in the future. For example, you know where your business exceeded expectations, where your business strategy may fall short, etc. Having something in written in advance puts the onus on you to be honest about the performance of your educational business.


Having a well-crafted and well-thought business plan is an essential element for the assured growth of your educational business. Not just it allows you to have a deep understanding of the market, but also lets you go strong about the upcoming challenges that you may face while operating the school or college. The team must be informed about the business plan and your goals so as to work together to reach on the top of industry. A business plan for educational institute serves as a roadmap that leads to the mutual growth of the business as well as the team.

If you’re ready to lead the way, make sure to be ready with a plan.

There has always been this debate about which is better: to teach online or to teach in a classroom where you can actually see your students face-to-face. To be honest, they all have their advantages and disadvantages, but we will be very surprised at how much we can achieve if we decide to teach students online.

With the advent of technology, teaching online has even become a lot easier. Online courses are being unbundled daily. Teachers can prepare lectures, paste them on websites and students can download them and study them according to a time schedule. Even assessments are taken with convenience and certificates are issued without stress (Teaching ESL Online).

All online educational practises are usually referred to as “digital education”. From the business sense, digital learning is expected to exceed $243 billion by the year 2022. In recent times, there has been a keen willingness to support digital education with about 65% supporting the use of Open Education Resources (OER) for online teaching.

Without much ado, here are the reasons why it is better to teach online:


The time schedule for an online teacher is really flexible. He or she can decide to teach during the weekends or in the evening especially if the person has a day job or runs some other business. The teacher also gets to teach from anywhere, and even the students can be scattered around the world – yet learning will still take place (EZE Talks).


The teacher does not need to go to any conventional school or classroom to teach students. From the comfort of your home, office or fun area, lectures and assessments can be deposited online for students to view and download (EZE Talks).

Students Cultivate Habits of Paying Attention

Since this is not a normal classroom setting, students are encouraged to pay attention to details by listening more and practising harder because lectures this time will be in the form of video or audio materials. They will have to pay a whole lot of attention, be alert and sensitive. Failure to do so, they will only end up deceiving themselves and the whole purpose and idea of learning will be defeated.

Materials Are Easy To Access

Since teaching is already taking place online, sharing materials and course contents become easier. Students can even use search engines, e-libraries, and social media while learning simultaneously.

Increase in Student Learning

Studies have shown that students tend to participate and hence, perform better when they study online. This way, the students feel encouraged and come back to further their studies online or continue to offer other courses. The teachers on the other hand, also stays connected with their students and try to help them understand the course better (Stephanie, 2010).

Student Participation

We can all agree that students who are shy or participate lesser in normal classroom settings are very bold when learning online. There is no bully, no fear of failure and no form of intimidation in any form. This way, teachers get to encourage the students to participate more. They can ask questions and ere their views without fear or favour. With this, even the teacher gets to interact with each and every student on a more personal level (Urban Pro).


With online learning, teachers with different backgrounds, ethnicity, religion and beliefs can actually interact with students of different cultures and discipline. This makes learning become very interesting as people begin to appreciate each other better. It will even go a long way to strengthen the community at large because students and teachers will now learn to tolerate and deal with people better (Deshawn).

There are also challenges that online teachers face like power supply and internet connection – to mention but a few. But if these factors can be reduced to the barest minimum, teaching online will have far more reaching effects than conventional face-to-face teaching.

As an employee, you operate on auto pilot, there is no excitement, no challenge, no passion. You wake up every morning dreading the day ahead, there is no spring in your step, no intellectual stimulation, and no joy. You show up for work every day like a robot and in return, you receive a paycheck that only allows you to barely keep your head above financial waters. You struggle to make ends meet, never having the peace of mind that accompanies financial stability. You tell yourself that you are lucky to have a job, don’t have the right to want more out of your life, after all, there are a lot of people out there that are not as lucky as you are. You simply persevere.

What if I told you that you don’t need to continue living your life in this manner? What if there is a way to break free from those chains and provide a better quality of life for yourself and your family? Would you be willing to listen and learn how?

If you are serious about discovering a better way to earn money while working at something you love to do then keep reading.

Take a second to think about the questions;

Are you staying at your current job because you are responsible for supporting your family?
Are you afraid to try a new way of earning money?
Do you lack faith in yourself and your abilities?
When you think about quitting your job do you feel like you will be letting your boss down?
Do you lack the capital to venture out on your own?
If you have answered yes to the above questions, then you are operating under what is referred to as the employee mindset. If you have always wanted to be your own boss but have always found reasons not to, then it’s time to change your mindset from employee to entrepreneur!

Before you can begin to create a better life for yourself and family, it will be necessary to start thinking in terms of what you will accomplish and how successful you will be. To become a successful business owner, you must have a positive attitude and be willing to take calculated risks. It’s only through changing your mindset that you will be able to become a successful entrepreneur that is capable of effectively leading those you will be employing.

If you are thinking to yourself “yeah, right”, then you are still in the employee mindset. But please take a second to think to yourself;

How many times have you thought to yourself “it would so great if I owned my own business.”?

If your answer is a lot, then you need to participate in my workshop. It is designed to help people just like you, those who want to be entrepreneur and start their own business but unfortunately are not yet aware of it. Learn how you change your mindset from employee to entrepreneur today!

Let’s admit it, life is busy these days! We’ve all got a lot of responsibilities like job, family, friends etc. Following the unavailability of time, every day more and more people are discovering the benefits of online learning system. In this busy world, continuing education with online institutes that has no physical residency requirements offers more flexibility to people to manage their personal and professional life along with working towards achieving their career and academic goals.

Another reason for the increasing popularity of online education is the rapid increase in the tuition fee. In the past 20 years tuition fees has jumped by 157% at the private National Universities and 194% in the out-of-state tuition at public National Universities across the USA. Following the rapid growth in the tuition fees across the traditional educational institutions, Federal Reserve Bank of New York is dealing with $902 billion outstanding nationwide student loan debt.

Studying with the traditional classrooms may a tough choice for the students who’re already dealing with increasing inflation. Being physically present in the classroom and mentally absent makes no sense just because you have the huge education debts on you. And since online learning is no different than the traditional classrooms, learning with the virtual tutors via online platforms is more preferred by the modern people who’re looking for better growth opportunities in their career. With the online learning environment, each participant enjoys learning the same way as they’d do with the traditional institutes.

Online learning is no different to the traditional institutes. However if compared with the cost-effectiveness and reach to the students, online learning seems much valuable and smart decision. But, does this means online education is a good choice? Let’s have a look at the few figures:

6,700,000 total students enrolled in online education courses
275+ accredited online universities available
67% instructors believe videos and blogs are great learning tools
77% businesses believe online learning is as good as traditional one
70% online students claim online tutors as good as traditional classroom setting
26% students claim to learn better with online learning
25:1 ration of students and tutors available with online classrooms
$30,000 fee for online learning while it’s $85,000 for same course with traditional learning
Unbeatable Flexibility
Flexibility, probably, is the most common reason for the increasing popularity of the online education system as these classes provide candidates more flexibility than the traditional classes. By flexibility I mean, candidates can take their classes from almost anywhere, whether at home, workplace, travelling or even during the evening walk at a local park. Rather than needing to visit and attend the class every day or every week, candidates can choose the best-preferred time to do their study.

If you don’t have time to visit the local classes, then online education system is the best-suited for your requirements as you can sit down and study from virtually anywhere and at anytime. Simply log on to your course and start taking classes while eating breakfast, driving or during your lunch hour.

And guess what, studies have also claimed that studying in shorter is actually better to understand the course better.

Potentially Low Fees
As described in the above-mentioned points, the online learning course are available at a very low cost that is less than half of the fees accepted by traditional institutions across the USA. And since the program cost is the top priority for more than 45% students, online learning’s growth is exponential. Due to the fact that more students prefer courses with lower fees, more and more online educational institutions are figuring out ways to get creative to reduce their costs even more to get more students enrolled in their courses.

And the reason for the magical reduce is the absence of tuition fees that is not applied by online universities to maintain a large campus and its classrooms.

Instructors Become Mentors
It has been noticed that the instructors become the dominant authority in the traditional classroom setting. An instructor is the one who leads the learning process. However, it’s not the case with online learning system. In the online classrooms, the authority shifts towards the mentor who guides on the side. This results in increased student autonomy and since online learning is all about individual learning and growth, professionals prefer online learning in comparison to the traditional learning settings.

With the online learning, candidates can experience one-on-one instructions that are tailored according to the learner’s individual learning capacity and requirements that is not possible with the traditional environment.

Access To The Best

Unlike the traditional educational institutes, candidates need not to move to another country or city just to receive a specialization course, but can learn everything with the freedom of being at their own place. On the internet, where everything is available at your fingertips, you have access to the best online courses from the world’s top scholars.

With the online learning system, you can find the finest lectures and absorb that information as per your own pace and requirements. All you need is to have internet connection and you can enjoy learning from the best tutors in the world via your computer screen.


We’re living in the digital world where everything is available at just a few clicks. Apart from online shopping and video calling, education is also getting effected with the digitalization. With the introduction of online education, you’re not forced to visit the traditional classrooms to grab the knowledge. Learning is possible using the online learning platforms while you are travelling, eating, playing or simply having some fun time with friends. Online learning presents a ton of advantages over traditional formats of training. Online learning offers the two-way communication facility where candidates and professors communicate with each other, clear their doubt, and improve the overall educational system with mutual understanding. With more people opting for profession at early ages, completing education using the online learning systems is not just interesting, but also it allows processionals to learn more skills.

Have you ever tried to complete a task that you have no interest in doing? Do you find you whip through those boring tasks quickly, or are you more likely to put them off and dread having to start?

Most of us try and avoid doing things we hate, and we will procrastinate and make excuses for as long as we can. If we lack an interest in what we do, we try to do just the bare minimum, without putting in any effort or skill. What this means for us in a professional sense, is if we lack passion in our work then we end up putting in minimal effort without any worry about the results. This lack of passion may allow us to glide through our job when we are just an employee at a job, but when we want to be an entrepreneur and run an entire business we must have a passion for doing so.

Passion is the foundation for being successful, because it means you will put in the time and energy in to seeing your ideas come to life. You can never expect to succeed if you aren’t truly passionate about what it is you’re doing.

Not everything you do as an entrepreneur will be something you enjoy, but if you have passion motivating you then you will be able to overcome the negatives and continue to strive towards success. Passion is what will make yourself push forward because all you will want is to see yourself win.

If you are apathetic about the things you do, then you have already set yourself up for failure. How can a person expect to do well at something if they don’t even want to be doing it in the first place? Before you decide to make the switch from employee to entrepreneur you should ask yourself the following questions:

What is it that I am passionate about?
What excites me about running my own business?
What do I love doing and will continue to love for a long time?
What motivates me to get out of bed in the morning and go to work?
By answering these questions, you can see what you are honestly passionate about and what your motivation in business should be. Finding a job you love, that truly excites you, means work stops being a chore and becomes a life.

You don’t have to spend your entire life drudging away in a career you don’t like. You have the ability to change your world and create a future for yourself that is bright. Find your passion and hold on to it, letting it motivate and guide you towards bigger and better things.

Once you know what your passion is, the next step is using that passion to actually turn it into a great business idea. My workshop can help show you the steps you need to take to succeed, and how you can turn a dream in to a reality. Don’t settle, let me help you ignite your passions today.

Sometimes in life it’s fun to sit around and daydream about all the amazing things we could accomplish in our life. We dream up grand ideas, lofty goals, and incredible adventures that are just waiting for us. But what makes those dreams in to actual possibilities, instead of just fun ideas with no place in reality?

You can’t have goals and expect to achieve them if you don’t start with a solid foundation of planning. Planning may not be the most exciting step we take in life, but if we fail to plan then we fail to secure our dreams and even our future. You can have the most successful idea for a business, a product that everyone will want, but if you don’t have a plan on how to execute that business then you don’t have anything at all.

Being an entrepreneur means taking a lot of risks, both personally and professionally. In order to mitigate those risks, having a predetermined plan will help you make the decisions you need to make in order to be a success. Planning ahead means that you won’t be left in a predicament if things go wrong and you will already have an idea of what to do to rectify an issue.

Planning is not fool-proof, and there will certainly be circumstances that you are not prepared for. But going in to business with no plan at all, means almost every circumstance you encounter will be a surprise, and you will spend more time trying to fix things than actually working. Your plan may not cover everything, but the key things you should plan for are the following:

How much money do you require to start up your business?
How much will your product initially cost to produce?
Will you be working on your own? If not, how many employees will you need?
Do you have savings in case business slows down?
What type of location do you need to secure?
Where do you see your business in 1 year? 5 years? 10 years?
Answering these types of questions will help you get an idea of what you need to plan for and what type of risks you may encounter in your business. When you are an employee, many of these risks are assumed by your employer, but what you are an entrepreneur you now have to assume these risks. You do not want to end up in a situation where you are not making money and you have no savings to help you survive.

Planning is not only for you, however, and in the early stages a plan may be necessary to gain funding. Banks, private loaning companies, and investors will all want to see a plan of your business. Making these types of plans is a requirement and can be vital to whether your business takes off at all. You can get help making plans by attending one of my workshops. We can help you build a plan that will help serve all of your needs, and make you more attractive to investors.

Traditional marketing talks about the old ways of advertising and showcasing your products to the public so they can become aware and begin to patronize you. The educational business is not also left out of this mode of marketing. It is a method that has been tried and tested and has not been found wanting in anyway.
The traditional form of marketing still has its audience and people still patronize businesses that advertise using the traditional platform. The four most famous methods of traditional advertisement over time are as follows:

The Print Media

As the name implies, this form of marketing involves the use of newspapers, magazines, brochures and newsletters to advertise to the public, knowing that people still read the tabloids and dailies to stay informed.


This involves the placements of adverts and commercials with the aid of the electronic media like television and radio. No matter how busy we think we are, we still manage to find time to watch TV or to listen to the radio at some point in the day.

Mail Services

This involves the use of letters, brochures, fliers and postcards to deliver messages. All of these can be printed and then mailed or sent to a customer so that the relevant information can be passed across.


This is the simple act of communicating and interacting with customers over the phone. You get to hear their voice and then they express issues that concern them as relating to the goods and services you render.
Explained below, are the reasons why we should re-apply traditional marketing methods to educational businesses:

It Gets to the Audience Faster

It might interest you to know that there are still a lot of people in this world that do not have access to the internet. So following the convectional or traditional way of marketing might still be the key. Using the print or mail services can also be a way to reach out to especially old people for instance who are not tech savvy. You still relate the information about the educational business to them.

It is Cheaper

As compared to digital marketing where online and internet features are necessary, it is way cheaper to market and advertise using the traditional method. As ordinary looking as banners, signposts and fliers are, they convey a lot of messages to the public. Your point is driven home and your educational business is patronized on a daily.

It is Easily Accessible

For customers to get the information they need about the business; they do not necessarily need to connect to the internet or source for it digitally. It is readily accessible offline to anybody who cares at any time.
Encourages Physical Interactions
We live in a world where face-to-face interactions have been reduced to the barest minimal. This should not be so. In the educational business, it is always important to relate with customers on an individual and corporate level. It promotes productivity and interactions between education business owners and fosters a cordial relationship between them.


The traditional method of marketing is still an important channel through which services can be advertised in the educational business. It is worth re-investing into to get the attention of a lot of customers.


9 Traditional Marketing Techniques That Still Matter

Why Traditional Marketing is Still Effective

Just like every other business, the educational business is a serious one that seeks to make maximum profit, how-be-it imparting knowledge at the same time. However, for any business to gain publicity, there must be one form of advertisement or the other, and this is where viral marketing comes into play.

Viral marketing, often referred to as viral advertising, is a form of marketing strategy whereby goods and services are being advertised using the internet, especially through social media platforms. The idea is to reach as many people as possible about a particular business venture so that patronage will increase.

The educational business, just like any other business is also in dire need of advertisement, and using viral marketing to reach out to people is a very good idea. The methods by which educational business can go viral are as follows:


The message to be sent must be concise, yet informative enough to carry the necessary details for it to go viral.


This is the platform with which the message will be conveyed. The messenger must have enough connections to make sure that the message is passed across properly.


The environment must be relevant enough to advertise educational businesses and pass the right information to people.

If all these factors are being put in place, you can be sure that the educational business will really go viral. Some of the importance of viral marketing to the educational business are:

  • You get to save a lot of initial advertising costs because people get to the work for you.
  • Since the media for disseminating the information is the internet, then there is a great chance that it will reach a lot of people in no time.
  • Your brand gets to relate with people on a personal level, there by promoting your business at the same time.

Some of the ways to apply viral marketing to the educational business are as follows:

Advertise Your Services

Remember that you are not the only one who is running an educational institution. Therefore, you have to be able to “sell your products” properly to your audience so that they would know what positive difference that you have to offer before they can patronize you.

Make Your Audience Excited

You can do this by way of clearly stating out your vision and mission statement as well as goals and objectives for setting up the school in the first place. This will help the audience excited about the prospects of joining in.

Join the Right Platform

Make sure that you have a website, email address, and phone contact. Most importantly use social media platforms like Facebook and Twitter to advertise so that the educational business will go “viral” with likes, posts, reviews and comments.

Relate More

As an offshoot of the point made above, make sure that you take the comments and reviews of your customers serious. If there is a part of the business you have to strengthen, then you have to take it serious. This is the only way that people will know you are really ready for business.


The educational business is lucrative, however, it must be advertised through the right channel to create enough awareness about what it offers, so profit can be maximised.